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Optimization for Search Engines
The search engines will rank website keywords based on many criterias. However, we only need to follow the basic requirements and that will improve the search engine ranking.
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Meta Information: including Title, Meta Keywords and Meta Description. You may add these information in every page and every category. When adding the keywords, each keyword may be a two to three words phrase. The keyword phrases should be divided by a comma ( , ). |
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Web Content: The search engine will read both the meta information and your page content. You should enter your meta information matching with the page content. The keywords you are using in the page content should be about two to five percent. That means each 100 words may include two to five keywords. |
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Inbound links and Outbound links: The Inbound links is most important, because the more websites linked to your website, the more chance you get better ranking. When many outside websites add your link and describe your business, it means you are important in that business and search engines will rank your website higher in that category. | |
